Media Hub

As the world gets smaller, travelling soars in popularity. But how should we meet the needs of this growing number of international visitors?

If someone tells you that brick-and-mortar shops are losing their value in the eyes of millennials, they are not up to date with the real millennial behaviour. Based on a few recent studies even up to half of millennials actually prefer doing their shopping in physical shops.

Many shops in shopping centres are closing their doors as consumers do their shopping online and consume services instead of products. However, there are also success stories out in the world of shopping which have gained true insights about consumers’ changing needs.

Threat or opportunity?

Summer is here! The warmest time of the year brings with it lovely celebrations and lazy days bathing in the sun. It’s time to store away your winter apparel and lose a few layers. Together with a trusted Finnish fashion expert Mirva Saukkola, we collected this summer season’s hottest trends. Take these into account in your collection and pique the interest of trendy consumers.

Retailers can’t exist without customers. In the future, understanding your customers and catering for them as individuals will be more important than ever. Only the shopkeepers who bravely make use of digitalisation will survive this challenge.

Commercial services arising around railway stations are improving as travelling by train increases. How to best serve busy passengers when train stations turn into shopping locations, like airports have?

What does the future of commerce look like in the city centre if shopping moves online and brick-and-mortar boutiques compete with major shopping malls?